Healthy wholesome food, free of health damaging chemicals is a human right. Food knowledge on a local level to educate the community of the value of good nutrient-dense food is also paramount in ensuring food security in an urban living landscape.

With a complex mission, comes a simple solution supported with complex science. Newearth Pte Ltd was incorporated in 2020 by Ruan Lim who saw this need to transform urban agriculture into a sustainable business platform.

Since 2011, Ruan has been in Thailand expanding his confectionery business all around Asia.  Having been a lifestyle and retail entrepreneur living in Thailand for 15 years also provided the culture to learn many things about farming and agriculture that is absent in Singapore.

The emergence of Covid19 finally compelled his return from Thailand, which accelerated his passion to create a social enterprise related to agriculture here in Singapore. A collaboration with renowned Australian microbiologist Dr. Ken Bellamy established "Social Planter" as an urban agri-platform. With access to industry-level tech, Ruan was able to combine a powerful technology to help our local urban farm industry thrive. 

Singapore is a country small in size, yet bold in stature and substantial influence.  Our ability to survive without resources is our recognition of our value to our sovereignty and our gumption to excel through collaborative innovation. The recognition of food security when borders started closing also spurred government policies to see 30% of our local food produced on our land.

Below are some initiatives that Ruan drove for the pass year to enable Social Planter to realize the project's mission: